iProduce is a “living lab” activity developed around Excelcar to help start-ups and SMEs in the mobility sector to co-build their products with their future customers. A network of FabLab in 9 European countries that gives SMEs and start-ups in the West of France access to European markets.
The main objectives of iProduce are to :
All these steps will be carried out with the aim of bringing these different actors together at a local/regional level:
The main benefits for local actors are that they can benefit from a support offer in the co-construction of an innovative product/service, the definition of the business model or the implementation of the PoC. They can also integrate the consumer in order to adapt the product/service to its market, and have access to industrial equipment for the operational development of the product/service (or its prototype).